Archive for May 3, 2009

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• Top 10 Posts

  • Pricing - Strategy and Tactics
  • Profitability of Product Proliferation - The Case of Downy Simple Pleasures
  • Pricing Digital Goods - (Hint: Not Free)
  • Multi Price Point Strategy From Nestle's Playbook
  • Starbucks Price Increase - A Case Study In Analysis
  • Price Premium for Green
  • The Fidelity Trap
  • The Personal Brand
  • Market Share Or Profit Share?
  • Concise Version of Effective Price Management

• Recent Posts

  • Happy Holidays – No new posts till New Year
  • Pricing For the Bottom of the Pyramid
  • On Commoditization of Content
  • Aligining Price With Value – Metering Vs. Versioning
  • Explaining Cost Based Pricing
  • Biases in Making a Case for Freemium

• Twitter Updates

  • Price per minute of mobile conversation may be falling to 0, but India is facing big inflation threat. can't grow at 9% at zero cost 37 minutes ago
  • Disney did with Frog & Prince, http://bit.ly/2YZo9F (WSJ). We should expect to see more premium priced movie previews. 20 hours ago
  • Instead of Gladwell's What Dog Saw, I recommend reading- What were they thinking by Pfeffer http://bit.ly/6yQ1CG 20 hours ago
  • We are looking at profitable growth. We are not definitely looking at growth at any cost - http://bit.ly/7Hj1TB 21 hours ago
  • Just give the (marketing) rsrch methodology & raw data - I will draw my own conclucsions 22 hours ago

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