You all know about the old story about an emperor who bought new clothes from some crafty salesmen. Clothes so special that they weren’t visible to those who were incompetent (you don’t have to see it, it is there). The story has an unlikely hero, a child that cried out, “but he is not wearing any clothes”. Here is a question -
Do you identify yourself with that child that chose to look beyond product positioning, reality distortion field and social pressure (10K+ Likes, 7K Tweets, 10M+ Pins) to call out the absence of clothing on his excellency?
Yes, I guess.
Unfortunately that child seems to have no future.The best it can do is go to college, take on big student loans and get a regular job. Teaches one for applying thought. These days children are told to quit college and instead join the ranks of those crafty weavers of invisible clothes. Because that is where the money is and not in trolling the mighty emperor.
It appears some children seem to have figured this out themselves. The fame from calling out. “the emperor has no clothes”, is short lived and it does not pay. Besides, these days rest of the population is not willing to listen to thoughtful critical remarks about relevance of products or what value they add. Instead, they simply label the brave child as detractor or other such names.
Life is better as invisible clothes salesman, not only for securing VC investment but also for gaining the respect of the world for its entrepreneurial wisdom. The child who becomes an entrepreneur (selling invisible clothes) is immediately assumed to be gifted with insights. Her every statement gets repeated (Retweeted) with utter devotion.
It could be invisible clothes or a lollipop to cure hiccups, or a mobile app for something or other. It is the action that seem to matter.
Now, let me ask the question again: Do you identify yourself with the child that cried out, “but he is not wearing any clothes”?
Or do you fall for the narrative?
I am not picking on the real child that started a venture for such a lollipop (or any other entrepreneurial child) but I want to pick on you for buying the venture just because of the narrative. Shouldn’t you be asking, “did the lollipop work better than placebo?”. You do know about randomized control experiments don’t you A/B tester? Remember what happened to POM’s wonderful claims about their juice?