Nexus 7 sales almost doubled, but from what levels?

Last quarter it appeared Google sold about million Nexus 7 (HT to Om Malik for doing the math first). Unlike Apple, Google does not break down the device sales. But Google is required to disclose all revenues and their sources (however cryptic) in its financial statements. So Om looked at the non-Ad revenue category (what Google classifies as “Other Revenues”) and attributed it to Nexus 7. Later I merely refined it taking into account growth trend in Other Revenues before Nexus 7.

Last quarter it appeared they sold one million Nexus 7 and at cost, bringing almost no operating profit from the Nexus  7 line. Using the same math here is what this quarter looks like, (source Google)

  1. Other Revenues went from $666M last quarter to $829M (the quarter before, Q2, it was $429M)
  2. That is a growth of $163M for this quarter and a total of $410M  from Q2
  3. If you account for the fact that Other Revenue was growing 5% even before Nexus 7 line, not all this growth came from Nexus 7. That knocks out $43 M (two quarters of 5% growth of $429M)
  4. So Other Revenues attributable to Nexus 7 comes to $206M last quarter (Q3) and $356M this quarter (Q4)
  5. At Average Selling Price of $210 (assumption) it translates to 1.7 million units

One million in first quarter to 1.7 million Nexus 7 in second quarter. It appears Nexus 7 sales almost doubled in the second quarter but that is from very low levels to begin with.

Compare that to Apple selling 12.5 million iPad mini in just its first quarter, not to mention the profits.

One thought on “Nexus 7 sales almost doubled, but from what levels?

  1. Are you sure that all Google Nexus 7 sales are recognized by Google as revenue and not just the ones sold in the Play store? “finally, other revenue grew 102% year-over-year to $829 million and 24% quarter-over-quarter driven by Play hardware and content sales.”

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