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	<title>Iterative Path</title>
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	<description>Marketing Strategy and Pricing</description>
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		<title>Iterative Path</title>
		<link>http://iterativepath.wordpress.com</link>
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		<title>The Hippo Problem in Business Advice</title>
		<link>http://iterativepath.wordpress.com/2013/05/19/the-hippo-problem-in-business-advice/</link>
		<comments>http://iterativepath.wordpress.com/2013/05/19/the-hippo-problem-in-business-advice/#comments</comments>
		<pubDate>Sun, 19 May 2013 14:03:17 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[evidence based management]]></category>
		<category><![CDATA[Hypothesis]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=5982</guid>
		<description><![CDATA[Which animal do you think Hippos are related to? My guess was elephant because in my native language Hippo was called water-elephant. Hippos are big, grey, herbivores and spend most time in water so they were related to elephants &#8211; so thought my culture. In the modern world early naturalists thought Hippos must be related [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&#038;blog=5950535&#038;post=5982&#038;subd=iterativepath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Rags</media:title>
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		<title>Value Distribution &#8211; Weight Scales</title>
		<link>http://iterativepath.wordpress.com/2013/05/06/value-distribution-weight-scales/</link>
		<comments>http://iterativepath.wordpress.com/2013/05/06/value-distribution-weight-scales/#comments</comments>
		<pubDate>Mon, 06 May 2013 13:38:02 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Marginal Cost]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[value based pricing]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=5974</guid>
		<description><![CDATA[&#160; Can you see the likely value distribution for features and the pricing is aligned to capture that value? You really don&#8217;t believe Wifi is priced about $70 more because of marginal cost, do you? Do you know how to find how your customer segments value different features and hence how to charge for them? [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&#038;blog=5950535&#038;post=5974&#038;subd=iterativepath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Weight Scales</media:title>
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		<title>You are more likely to retweet HubSpot post than this &#8230;</title>
		<link>http://iterativepath.wordpress.com/2013/05/03/you-are-more-likely-to-retweet-hubspot-post-than-this/</link>
		<comments>http://iterativepath.wordpress.com/2013/05/03/you-are-more-likely-to-retweet-hubspot-post-than-this/#comments</comments>
		<pubDate>Fri, 03 May 2013 13:56:43 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Conditio]]></category>
		<category><![CDATA[Probability]]></category>
		<category><![CDATA[Statistics]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=5970</guid>
		<description><![CDATA[The post is titled, &#8220;10 horrifying stats about display advertising&#8221;. In a attempt to tell stories or relate arcane data to something common the author goes on to make some likelihood comparisons You are more likely to complete NAVY SEAL training than click a banner ad. You are more likely to get a full house [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&#038;blog=5950535&#038;post=5970&#038;subd=iterativepath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Rags</media:title>
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		<title>Value to Customers Comes from?</title>
		<link>http://iterativepath.wordpress.com/2013/04/28/value-to-customers-comes-from/</link>
		<comments>http://iterativepath.wordpress.com/2013/04/28/value-to-customers-comes-from/#comments</comments>
		<pubDate>Sun, 28 Apr 2013 18:00:45 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Value Perception]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=5964</guid>
		<description><![CDATA[Why do you think 10oz mini Pita pockets are priced 18% more than 12oz pita pockets? Don&#8217;t just focus on quantity consumed? Value to customers comes from many aspects &#8211; from ease of use, convenience, fit, &#8230; To be precise customers value a product that is a better fit for the job at hand and [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&#038;blog=5950535&#038;post=5964&#038;subd=iterativepath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Value Perception</media:title>
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			<media:title type="html">Value Waterfall</media:title>
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		<title>The $10,000 Smartphone</title>
		<link>http://iterativepath.wordpress.com/2013/04/27/the-10000-smartphone/</link>
		<comments>http://iterativepath.wordpress.com/2013/04/27/the-10000-smartphone/#comments</comments>
		<pubDate>Sat, 27 Apr 2013 13:22:32 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Gucci]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Richistan]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Vertu]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=5960</guid>
		<description><![CDATA[Print version of Fortune poses the question to its readers, Are you ready for $10,000 smartphone? Then teases us with a promise to answer Who buys these phones and why? Un-Fortun(e)-ately it is asking the wrong question and fails to answer who and why in its article. The digital version does not commit these mistakes [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&#038;blog=5950535&#038;post=5960&#038;subd=iterativepath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rags</media:title>
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		<item>
		<title>Do you need to maintain pricing parity across all channels?</title>
		<link>http://iterativepath.wordpress.com/2013/04/13/do-you-need-to-maintain-pricing-parity-across-all-channels/</link>
		<comments>http://iterativepath.wordpress.com/2013/04/13/do-you-need-to-maintain-pricing-parity-across-all-channels/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 21:36:20 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Sales Channel]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=5898</guid>
		<description><![CDATA[Let us look at this case study: Airport terminals are not gourmet ghettos. We mostly get a food court with the usual chain restaurants. Wouldn&#8217;t it be great to give the travelers &#8211; locals, those in transit, and visitors &#8211; a taste of the local flair? Phoenix airport is trying to do exactly that. They [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&#038;blog=5950535&#038;post=5898&#038;subd=iterativepath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rags</media:title>
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		<media:content url="http://iterativepath.files.wordpress.com/2013/03/slide21.png?w=300" medium="image">
			<media:title type="html">Customer Jobs To Be Done Growth Matrix</media:title>
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		<item>
		<title>Serving New Jobs of Customers You Already Have</title>
		<link>http://iterativepath.wordpress.com/2013/04/10/serving-new-jobs-of-customers-you-already-have/</link>
		<comments>http://iterativepath.wordpress.com/2013/04/10/serving-new-jobs-of-customers-you-already-have/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 04:17:12 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Ansoff Growth Matrix]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pivot]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=5891</guid>
		<description><![CDATA[Let us look at this news story that is more than three years old and comes to us from NPR on a story on how Holywood gets fed. In the old days, craft service  didn&#8217;t deal with food at all, because there was no free food service on the studio sets. Actors simply brought their [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&#038;blog=5950535&#038;post=5891&#038;subd=iterativepath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/dc5bdba22e70f57597a41f5307b545fe?s=96&#38;d=monsterid&#38;r=G" medium="image">
			<media:title type="html">Rags</media:title>
		</media:content>

		<media:content url="http://iterativepath.files.wordpress.com/2013/03/slide21.png" medium="image">
			<media:title type="html">Customer Jobs To Be Done Growth Matrix</media:title>
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	</item>
		<item>
		<title>Not everything that counts can be counted &#8230; but did you try?</title>
		<link>http://iterativepath.wordpress.com/2013/04/03/not-everything-that-counts-can-be-counted-but-did-you-try/</link>
		<comments>http://iterativepath.wordpress.com/2013/04/03/not-everything-that-counts-can-be-counted-but-did-you-try/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 02:38:12 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[Einstein]]></category>
		<category><![CDATA[evidence based management]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Uncertainty]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=5884</guid>
		<description><![CDATA[Most people attribute this quote to Einstein, Not everything that counts can be counted, and not everything that can be counted counts It is repeated with deference by most. There are however alternative theories about whether or  not this quote should be attributed to Einstein or not. That is not the argument here. The argument [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&#038;blog=5950535&#038;post=5884&#038;subd=iterativepath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rags</media:title>
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