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	<title>Iterative Path</title>
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	<description>Marketing Strategy and Pricing</description>
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		<title>Iterative Path</title>
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		<item>
		<title>Who will be more disappointed?</title>
		<link>http://iterativepath.wordpress.com/2012/01/27/who-will-be-more-disappointed/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/27/who-will-be-more-disappointed/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:27:52 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Upward Comparison]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=4118</guid>
		<description><![CDATA[Who do you think will be more disappointed in the following cases:  You are running a raffle to give away iPad. The winner will be picked using raffle tickets. Each person gets either a blue ticket or a yellow ticket. There are 100 each and the tickets are numbered sequentially with blue tickets numbered from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=4118&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rags</media:title>
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		<item>
		<title>Article I should be calling &#8211; What can we learn about business from brothels</title>
		<link>http://iterativepath.wordpress.com/2012/01/25/article-i-should-be-calling-what-can-we-learn-about-business-from-brothels/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/25/article-i-should-be-calling-what-can-we-learn-about-business-from-brothels/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:17:19 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mustang Ranch]]></category>
		<category><![CDATA[Nevada]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Product Market Fit]]></category>
		<category><![CDATA[Revenue Model]]></category>
		<category><![CDATA[Ritz-Carlton]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=4105</guid>
		<description><![CDATA[Case studies are an effective way for learning business concepts. Invariably these case studies are about most boring businesses, like some silicate factory struggling with falling revenue. Occasionally we come across some truly entertaining ones that are accessible to all and very nicely illustrate application of core business concepts. It would serve you well to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=4105&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rags</media:title>
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		<title>Bye Bye Price Tags, Price Lists, Pricing Pages, Posted Prices</title>
		<link>http://iterativepath.wordpress.com/2012/01/22/bye-bye-price-tags-price-lists-pricing-pages-posted-prices/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/22/bye-bye-price-tags-price-lists-pricing-pages-posted-prices/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 22:24:21 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Behavioral pricing]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Mobile Payment]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[Price Discrimination]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Willingness To Pay]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=4079</guid>
		<description><![CDATA[What is the price?  The question almost all of us ask before we make our buying decision. Is the price right? That we do not know.  But we want to see the price. Hence there are posted prices everywhere you go. Price tags on the garments Price labels on store gadget displays Prices written on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=4079&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://iterativepath.wordpress.com/2012/01/22/bye-bye-price-tags-price-lists-pricing-pages-posted-prices/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rags</media:title>
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			<media:title type="html">price-tag</media:title>
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		<media:content url="http://iterativepath.files.wordpress.com/2010/11/wtp3.png?w=300" medium="image">
			<media:title type="html">wtp3</media:title>
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		<item>
		<title>We need regulations because our original business plan didn&#8217;t consider these disruptions &#8230;</title>
		<link>http://iterativepath.wordpress.com/2012/01/18/we-need-regulations-because-our-original-business-plan-didnt-consider-these-disruptions-2/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/18/we-need-regulations-because-our-original-business-plan-didnt-consider-these-disruptions-2/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 01:14:26 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brick and mortar business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Model]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Disruption]]></category>
		<category><![CDATA[Food cart]]></category>
		<category><![CDATA[Product Startegy]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Uncertainty]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=4075</guid>
		<description><![CDATA[For anyone studying business model disruptions, a rich case study is unfolding across the nation, from coast to coast, one food cart at a time. Let us not make this a culinary argument and look at this purely from business perspective. If you have not been following the stories here is a summary, Food carts [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=4075&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://iterativepath.wordpress.com/2012/01/18/we-need-regulations-because-our-original-business-plan-didnt-consider-these-disruptions-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rags</media:title>
		</media:content>

		<media:content url="http://upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Cajun_food_cart%2C_Portland.jpg/300px-Cajun_food_cart%2C_Portland.jpg" medium="image">
			<media:title type="html">A Cajun food cart in a food cart cluster in SE...</media:title>
		</media:content>
	</item>
		<item>
		<title>And you thought Steve Jobs was the first to use store design as a marketing tool</title>
		<link>http://iterativepath.wordpress.com/2012/01/15/and-you-thought-steve-jobs-was-the-first-to-use-store-design-as-a-marketing-tool/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/15/and-you-thought-steve-jobs-was-the-first-to-use-store-design-as-a-marketing-tool/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 16:31:57 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Store Design]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=4040</guid>
		<description><![CDATA[The stories of Steve Jobs&#8217; obsession with details and his effective use of Apple stores are not new. We are all mesmerized by an anecdote in Isaacson&#8217;s book that describe how Mr.Jobs was personally involved in picking color of the wood panel for the stores. Just so you know there have been others. Here are some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=4040&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://iterativepath.wordpress.com/2012/01/15/and-you-thought-steve-jobs-was-the-first-to-use-store-design-as-a-marketing-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rags</media:title>
		</media:content>

		<media:content url="http://upload.wikimedia.org/wikipedia/commons/thumb/c/ca/Genius_Bar%2C_SoHo_Apple_Store%2C_September_2003.jpg/300px-Genius_Bar%2C_SoHo_Apple_Store%2C_September_2003.jpg" medium="image">
			<media:title type="html">English: Genius Bar at the Apple Store, SoHo, ...</media:title>
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	</item>
		<item>
		<title>It’s not a product until &#8230;</title>
		<link>http://iterativepath.wordpress.com/2012/01/11/its-not-a-product-until/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/11/its-not-a-product-until/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 04:48:59 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Market Development]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=4024</guid>
		<description><![CDATA[When you think of a product what comes to your mind? When does a product become a product? Take a moment and and complete this sentence It&#8217;s not a product until ______________________ I saw what I believe is the most correct way to complete this sentence. I am not sure if I would have come [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=4024&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://iterativepath.wordpress.com/2012/01/11/its-not-a-product-until/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rags</media:title>
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	</item>
		<item>
		<title>Results from the Quiz on Probability of Retweet</title>
		<link>http://iterativepath.wordpress.com/2012/01/11/results-from-the-quiz-on-probability-of-retweet/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/11/results-from-the-quiz-on-probability-of-retweet/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 13:17:43 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Bayes]]></category>
		<category><![CDATA[Conditional Probability]]></category>
		<category><![CDATA[Probability]]></category>
		<category><![CDATA[Quiz]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media Science]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[SurveyGizmo]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=4018</guid>
		<description><![CDATA[Remember the question I posed some time back on finding probability of a tweet with a link being retweeted? The quiz was a fun way to make the audience realize for themselves the futility of any tips they see on improving retweets. 390 people took the quiz and answered it, (40 because I asked, 350 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=4018&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://iterativepath.wordpress.com/2012/01/11/results-from-the-quiz-on-probability-of-retweet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rags</media:title>
		</media:content>

		<media:content url="http://iterativepath.files.wordpress.com/2012/01/rt-question-1.png" medium="image">
			<media:title type="html">rt-question-1</media:title>
		</media:content>

		<media:content url="http://iterativepath.files.wordpress.com/2012/01/rt-question-2.png" medium="image">
			<media:title type="html">rt-question-2</media:title>
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	</item>
		<item>
		<title>What do you charge for a service that you just made up?</title>
		<link>http://iterativepath.wordpress.com/2012/01/09/what-do-you-charge-for-a-service-that-you-just-made-up/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/09/what-do-you-charge-for-a-service-that-you-just-made-up/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 01:39:34 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[cost based pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Product (business)]]></category>
		<category><![CDATA[Reference Price]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[value based pricing]]></category>
		<category><![CDATA[Value Capture]]></category>
		<category><![CDATA[Value Creation]]></category>
		<category><![CDATA[Willingness To Pay]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=3990</guid>
		<description><![CDATA[We all would like to believe there is nothing like our product or service. After all we are innovators and our vision is to change the way people do things. The investor pitch deck from a startup, Everest, sums up this attitude Let us take all such claims at face value and treat every one [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=3990&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://iterativepath.wordpress.com/2012/01/09/what-do-you-charge-for-a-service-that-you-just-made-up/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rags</media:title>
		</media:content>

		<media:content url="http://iterativepath.files.wordpress.com/2012/01/everest-pitch.png" medium="image">
			<media:title type="html">everest-pitch</media:title>
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		<item>
		<title>Our pricing decisions are based on &#8230; Starbucks Raising Prices</title>
		<link>http://iterativepath.wordpress.com/2012/01/03/our-pricing-decisions-are-based-on-starbucks-raising-prices/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/03/our-pricing-decisions-are-based-on-starbucks-raising-prices/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 04:35:26 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Contribution margin]]></category>
		<category><![CDATA[effective pricing]]></category>
		<category><![CDATA[Price Discrimination]]></category>
		<category><![CDATA[Price elasticity]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Pricing Communication]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Second Degree Price Discrimination]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Versioning]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=3980</guid>
		<description><![CDATA[Two years back we saw the story of Starbucks price increase. Despite widespread criticism in the news media we saw no real ill effect on its sales or brand. You know why from here (elasticity) and here (demand curve shifts). Now they are rolling out price increases to the rest of the country. I want to point [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=3980&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://iterativepath.wordpress.com/2012/01/03/our-pricing-decisions-are-based-on-starbucks-raising-prices/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rags</media:title>
		</media:content>

		<media:content url="http://upload.wikimedia.org/wikipedia/en/thumb/d/d3/Starbucks_Corporation_Logo_2011.svg/300px-Starbucks_Corporation_Logo_2011.svg.png" medium="image">
			<media:title type="html">Redesigned logo used from 2011-present.</media:title>
		</media:content>
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		<title>Phrases I would like to see banished in 2012</title>
		<link>http://iterativepath.wordpress.com/2012/01/02/phrases-i-would-like-to-see-banished-in-2012/</link>
		<comments>http://iterativepath.wordpress.com/2012/01/02/phrases-i-would-like-to-see-banished-in-2012/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 04:24:13 +0000</pubDate>
		<dc:creator>Rags Srinivasan</dc:creator>
				<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=3976</guid>
		<description><![CDATA[Inspired by the story I heard on NPR about words and phrases that are banished (with no authority of course), I am presenting my list Ridiculous Fail, Epic Fail Intersection of x, y and z Correlation does not mean causation Interesting correlation Social media science/scientist Return on engagement Customer Experience/Nordstrom Experience Customers are having conversations [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iterativepath.wordpress.com&amp;blog=5950535&amp;post=3976&amp;subd=iterativepath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://iterativepath.wordpress.com/2012/01/02/phrases-i-would-like-to-see-banished-in-2012/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Rags</media:title>
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