This is a guest post by Andi Debel, founder of socially conscious coffee company.
This is a guest post by Noah Farb. He runs hrvst3D, which sells 3D-printed jewelry and accessories in the San Francisco Bay Area. His background is in distressed real estate acquisition, and coaching tennis. Noah resides in Berkeley, Ca. He tweets at @nfarb.
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I recently launched a business that designs three-dimensional models of Bay Area landmarks and sells them as jewelry and accessories. They are designed using CAD software and made using 3D-printing technology. We sell mostly through design-oriented retailers.
Within a month of showing our product to customers we made an observation that shaped our product positioning since. The insight was that most of our sales were impulse buys, purchased in addition to another item.
We adjusted the pricing to make customers comfortable adding to another purchase, and we encourage our retailers to display our line by the register so it is seen at check out.
Simple insight. Big impact.
This is a guest post by Praveen Rajasekar. He is an entrepreneurial Product Marketer and Trusted Go Getter; MBA Grad with 7+ years of technology industry experience; possess strong marketing and analytical skills, with an aptitude for creative solutions. Believe in ‘being the change I wish to see’! Praveen tweets at @tweetpraveen.
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As a kid, I was taught this prayer: “God give me the strength to accept the things I cannot change; courage to change the things I can; and the wisdom to know the difference”. IMHO, this is relevant to everything. But most of the organizations seem to fail to understand/acknowledge the need for change. Even if they do, it is usually too late. In my career, I have had the opportunity to work in several organizations, of varying sizes as an employee and as a consultant. There is always an inertia for change. But acknowledging the need for potential change and having an inherent belief in what we do is quintessential for an organization to become The Responsive Organization.
In my opinion, an organization that quickly responds to changes in the needs of their customers both internal and external (Agile) without the fear of cannibalizing its own successes or products or processes (Bold) and inspires everyone involved (Catalyst) to deal with ambiguity will become The Responsive Organization. But it is easier said than done, given the complexity of businesses, the ‘how’ to build or transform an organization into responsive one, doesn’t seem to have a standard prescription.
In summary, the ABC of the Responsive Organization #responsiveorg is Agile Bold Catalyst of Change-Agents (for the people and by the people involved – employees, customers and partners).
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Celebrity and all the way to Xenophobe, Yankee and Zulu.
Humans need to create order from chaos manifests in our need to identify a cause for every effect. So we resort to labelling things to help us curate reality – sufficiently for it to make sense to us. This can be a good thing. Labels help us communicate better by simplifying things. But not always. Labels can lead to oversimplification of a complex reality and provide an inappropriate level of comfort, but more problematically this need has much to do with our need to absolve ourselves from responsibility.
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After reading about growth hacking techniques, landing page optimization, a/b tests, adwords tactics and funnel conversion metrics the B2B entrepreneur thinks he is ready to launch his first startup.
However, the main challenge with this usual story is that he never talked with their prospective customer, so he does not understand what job they are hiring his startup for and what kind of value his startup is creating.
But don’t worry. He has created 3 plans with different prices and put a freemium model in place, with support for bitcoin payments.
You must build trust with your users.
You must add value.
Lately, we’re expected to do this in the form of content. If you offer a blog or infographic that gives up useful information, visitors will trust you.
This is a backwards mess.
Blog and tweet all you want, but you know what really builds trust and adds value? Promising a great product/service at a reasonable price and then delivering on that promise.
This is a guest post by Rabbi Michael Green. He is the overseas director of Sharfman’s/Bnot Torah and managing editor of NLE Resources. He tweets at @rabbigreen.
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Nowadays, there are many business books that you can read on this subject. However, my favorite piece of advice is found in a small ancient book of Jewish wisdom, called Ethics of the Fathers.
The first Mishna in the fourth chapter of Ethics of the Fathers teaches: Ben Zoma would say: Who is wise? One who learns from every man. As is stated (Psalms 119:99): “From all my teachers I have grown wise, for Your testimonials are my meditation.” Who is strong? One who overpowers his inclinations. As is stated (Proverbs 16:32), “Better one who is slow to anger than one with might, one who rules his spirit than the captor of a city.” Who is honorable? One who honors his fellows. As is stated (I Samuel 2:30): “For to those who honor me, I accord honor; those who scorn me shall be demeaned.”
Reading the above words is the easy part.
I encourage you to implement the above mentioned teachings into your daily life. I’m certain that you’ll notice how your new mindset will help you reach your goals at both a personal and professional level.