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Marketing Strategy and Pricing
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Posts tagged ‘Consumer Behavior’
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11.8.09
The Danger of Throwing in a Freebie
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11.8.09
The Long and the Short of Fidelity and Convenience Traps
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11.7.09
Pay What You Can Is Not Price Discrimination
0
10.29.09
Willingness To Pay Vs. Wherewithal To Pay
3
10.28.09
Pricing For Richistan
0
10.26.09
Segmentation Based On Purchase Occassion
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10.18.09
Training Customers To Pay For Extras
1
10.12.09
Not Leaving It To Chance
0
10.9.09
The Power Of The Middle Option
1
10.9.09
Subscription Pricing For Unbundled Offerings
0
9.26.09
British Airways – Charging for Seat Selection
0
9.21.09
Free to Fee – Kraft Charging For Its Magazine
1
9.20.09
Pricing – Strategy and Tactics
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9.20.09
Prospect Theory in Paperless Billing
1
9.13.09
Optimism Bias
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Top 10 Posts
Shining New Light On nook Investment and nooks Sold
Explaining Cost Based Pricing
Multi Price Point Strategy From Nestle's Playbook
Starbucks Price Increase - A Case Study In Analysis
Pricing For the Bottom of the Pyramid
Market Share Or Profit Share?
Concise Version of Effective Price Management
Five Books Every Marketer Must Read
WSJ Charging For Mobile Version
Profitability of Product Proliferation - The Case of Downy Simple Pleasures
Recent Posts
Pricing For the Bottom of the Pyramid
On Commoditization of Content
Aligining Price With Value – Metering Vs. Versioning
Explaining Cost Based Pricing
Biases in Making a Case for Freemium
What Fraction of the Pie Will be Yours?
Twitter Updates
Presence of Vice Products Increases Willingess To Pay for Virtue Products:
http://wp.me/poY0n-aA
6 hours ago
If airlines offered to send my bags to an uncrowded carousal, for a fee, I would gladly pay for that service
6 hours ago
Sometimes I don't care what your WTP is if I am not selling or I've high opportunity costs
6 hours ago
on a 6 hr flight, 2 lovebirds asked if i cud switch seats to let'em sit 2gether. I offered it for $100, they didn't take it
6 hours ago
@
om
On freemium biases
http://iterativepath.wordpress.com/2009/12/13/biases-in-making-a-case-for-freemium/
14 hours ago
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Pricing articles in Wordpress blogs
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