Ben and Jerrys (owned by Unilever) is not happy with a competitor’s ( most likely Haagen Dazs) redefinition of pint as 14 oz instead of the standard 16 oz. Haagen Dazs (brand owned by General Mills but Nestle produces and sells ice cream per their licensing agreement). Both Unilever and Nestle recently reported higher quarterly profit from price increases. Reducing package size is what Cadbury Plc described in their earnings statement as part of their, “price realization”.
Should Ben and Jerry’s take a strong position on this?
Iterative Path 
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