If you feel like you are being nudged it is not you it is the Government

TIME magazine reports on the use of Behavioral Economics and its methods in the President Obama’s campaign and now in the Government.

In fact, Obama is betting his presidency on our ability to change our behavior. His top priorities — the economy, health care and energy — all depend on it. We need to spend more money now to avert a short-term depression, then save more money later to secure our long-term economic future.  …

Basically, we need to make better choices — about mortgages and credit cards, insurance and retirement plans — so we won’t need bailouts down the road.

Books you might find intersting to read:

  1. Predictably Irrational
  2. Nudge
  3. Influence – Psychology of Persuasion