Customer Margin Posted on April 30, 2009April 30, 2009 by Rags Srinivasan Recent Qwest earnings announcement on profit increase from changing customer mix reminded me of an old but arguably very relavant work on segmenting your customers in mature markets (Journal of Marketing 1992). The net is: Share this:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Facebook (Opens in new window)Click to email a link to a friend (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Pinterest (Opens in new window)MoreClick to print (Opens in new window)Like this:Like Loading... Related
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