Pricing At Each Customer’s Willingness To Pay

Here is a nice small book that illustrates first degree price discrimination – price at each customer’s willingness to pay.

Look at  the smart little girl charging a different price, from 1 cent to 50 cents, for the same glass of lemonade based on who walks up to her lemonade stand.

2 thoughts on “Pricing At Each Customer’s Willingness To Pay

Comments are closed.