Apple’s Marketing Science and Art

When we look at Apple’s marketing (by marketing I mean complete end to end activities and not just advertising) we can see how well their science and art components come together to create one impeccable marketing strategy.

Science Art

Identifying the unique industrial design as the “ownable” innovation that cannot be easily copied by others.

Identifying the right colors and curves of that design.

Identifying that success depends on owing the ecosystem of music downloads and executing that strategy.

Deciding that song prices should end with “9” and deciding the color and layout of iTunes store.

Identifying the brand essence and developing an integrated marketing communication strategy that represents the brand

Deciding what the Mac and PC characters in Mac Vs PC ads should wear.

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