iPhone Multi-Version Pricing Will Increase Its Market Share

Financial Times reported the possibility of Apple introducing new versions of iPhone priced at $99 (or a $149 or both). Previously at&t was reported to be considering a restricted data plan at $20.  Combined, the two plans will work to address the price sensitive customer segments. This move is not surprising given the strategic trackrecord of Apple and at&t in the past. As the saying goes, if one price is good, two are better.

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