A Few Books Every Marketer Must Read

This is my recommendation:

  1. Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management by Jeffrey Pfeffer and Robert I. Sutton
  2. Marketing Imagination, New, Expanded Edition by Theodore M. Levitt
  3. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and John Hogan
  4. The Affluent Society by John Kenneth Galbraith (if you can’t read the whole book  at least read the chapters on Conventional Wisdom and Consumer sovereignty )
  5. Influence: The Psychology of Persuasion by Robert B. Cialdini
  6. Wrong: Adventures in the Margin of Error
  7. Spent by Geoffrey Miller
  8. The Rise and Fall of Great Powers (it is a great book on strategy)