Ten Questions To Ask About Any New Venture

Here are ten questions I ask when I talk to my entrepreneur friends, the questions follow from the framework of business strategy, customer needs and Go-to-market strategy:

  1. What jobs will your customers hire your products for?
  2. Who do they hire now, i.e., who do they have to fire first?
  3. What are their alternatives?
  4. How much will they pay for it?
  5. What budget will that come from and how big is that budget?
  6. Where do they post the job opening?
  7. Where do they look for candidates and can you go there without considerable costs?
  8. What is their hiring process?
  9. What will they find compelling about your product’s candidacy?
  10. Will the job exist two years from now?