Making a Case for Practicing Evidence Based Management

I am repurposing Pascal’s  wager in making a case for evidence based management over – intuitions, gut feel, “blink”, fads and conventional wisdom. [tweetmeme =”pricingright”]

The net is – In the presence of uncertainties (I treat this as truism) the dominant strategy to pursue for a decision maker is to rely on hard evidence, experiments and analytics.  Nothing more to add to this argument over what Pascal had already said.