Why wouldn’t you change a thing?

You have heard it many times, be it sport stars who just lost the big game,  game show contestants who were eliminated, CEOs at a failed company, or a politician who just lost the election. It is the answer to the question, “Knowing what you know now, what would you have differently”?

The answers come in many flavors,

I would not change a thing.

I was all along in it for the experience, the experience alone is worth it.

We did not expect to get even this far.

I would not trade this experience for million bucks.

I would not have it any other way.

There is no other team I would rather be with than this one.

We wanted to raise these key issues with our campaign and we achieved it.

Sometime or other in our life we all would have said a flavor of this “no change” statement. This is our mind’s way of resolving cognitive dissonance. A way to tell ourselves, “It is actually not a failure because we actually wanted this failure, we did not want the win”.

If what you tried did not deliver – Why wouldn’t you change a thing?