iPod Shuffle for junior: $49
iPod nano for the runs: $149
iPod Touch for mom so we can FaceTime: $229
iPhone 4, of course to FaceTime with mom: $199
iPad for spouse: $499
Apple TV, something for the family: $99
Games, Music, Rentals: $56
Money left for buying $139 Kindle? $0
Sometime back, Mr.Bezos said in a NYTimes interview that iPad is not a competitor for Kindle. May be iPad is not a direct competitor, but with a portfolio of products aimed at complete share of a customer’s wallet (besides food and essentials), Apple is everyone’s competitor – be it Amazon, Apparel makers or vacation resorts.
The key is in asking what job is a customer employing Apple products for (hint: not the ones I listed above). We better ask now because Apple seems to know the answer!