When Customers Come Calling

Not all of us get 3000 customers come calling (may be they do and we do not recognize it).

Domenico Martini is a truck driver in Italy, he used to deliver food for supermarkets when new customers came calling – about 3000 of them:

Each with a set of special requests

  1. Many wanted a discount on what traditional couriers charged;
  2. Others wanted meals to arrive in time for lunch.
  3. Some have asked him to linger at the delivery site to gather intelligence on their children’s new lives.
  4. Others demanded his cellphone number.

Listening to the different needs enabled Martino  to design and deliver them a solution at a price they are willing to pay.