Not all of us get 3000 customers come calling (may be they do and we do not recognize it).
Domenico Martini is a truck driver in Italy, he used to deliver food for supermarkets when new customers came calling – about 3000 of them:
Each with a set of special requests
- Many wanted a discount on what traditional couriers charged;
- Others wanted meals to arrive in time for lunch.
- Some have asked him to linger at the delivery site to gather intelligence on their children’s new lives.
- Others demanded his cellphone number.
Listening to the different needs enabled Martino to design and deliver them a solution at a price they are willing to pay.
