When you think of a product what comes to your mind? When does a product become a product?
Take a moment and and complete this sentence
It’s not a product until ______________________
I saw what I believe is the most correct way to complete this sentence. I am not sure if I would have come up with that in my first attempt. The answer comes to us from a Times case study of a small business trying to sell their current product into newer markets.
Here it is, I used white for text color to help you not see it before you came up with your own answer. Highlight the next line to see it.
It’s not a product until you define a set of customers whose needs you meet and who want to pay you.