What is it you are paying for with different MacBook versions?

Let us normalize on 13″ screen size and 8GB RAM.

Let us configure a 256GB MacBook Air, MacBook Pro with 500GB ATA drive and a MacBook Pro with 256GB SSD.

This is the pricing distribution. Can you see how Apple is pricing based on our willingness to pay and not on their cost to make it.

For instance, if the price of MacBook Pro goes up by $500 for going from 500GB ATA drive to 256GB flash, what is contributing to the $100 (1,299 – (1,699 – 500) = $100)  extra being charged for MacBook Pro?  The faster CPU? Optical drive?

None of the pricing is based on cost to Apple, it is highly likely based on their number crunching – knowing how many customers value what at the respective price point.

The real magic and amazing thing is in the pricing – pricing driven by analytics and segmentation. Focus just on the fact the numbers end in 99, you LOSE.

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