In my recent article in Gigaom I make a case for returning to the first principles of marketing.I could cover only limited number of points there. Here is an essential companion guide to that article, a list of articles on pricing strategy and freemium that I have been writing over the past three years. Or you can read my entire blog filled with articles on Evidence Based Management and Pricing Strategy.
- Approximate Guide to Pricing Webapps – It starts with segmentation
- Freemium Customer Lifecycle – 5 questions to ask before you launch your venture
- Variations of the World Famous Hershey’s Experiment – Are you betting your venture on one experiment?
- What do you charge for a service you just made up? Product may be new but what job is the customer hiring it for?
- Pricing Always Comes First – That is your fair share of value you create for your customers
- Opportunity Cost of $0 Price – What are you giving up by not charging for your value-add?
- Pricing Digital Goods – Hint: Not Free
- Three components of Effective Price Management
- Can you answer the “why” questions with your segmentation strategy?
- Last but not the least – Cloudy with a chance of Free business model
