How we spend on personal care vs. reading

census-spendThe data comes to us from The numbers are annual spend per household.

While our spend on personal care products marginally increased our spend on reading (which was only 25% of personal care spending decreased 25% to 18% of personal care spending.

Do you think we spend less on reading because content is free and/or Amazon effect or did we stop caring about reading?

Isn’t reading a type of personal care that is worth spending more?




3 thoughts on “How we spend on personal care vs. reading

  1. I think we (US population as a whole) just care less about reading, on average. Free information is abundant and overflows our intake pipes, so there is little hunger for more printed word.


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