This is a quote from Neil deGrasse Tyson when he was on The Daily Show (some time back)
This I like! No one one explain a drab concept like – make an hypothesis, do experiment and verify in such beautiful visual language.
When you are on the frontier of knowledge
between what is known and unknown
reaching out into that abyss
sometimes, you do actually have to make stuff up,
what might be true
so you can organize a research plan to find out whether or not it is
Sounds like what some daring entrepreneurs do so the rest of us can see what is on the other side.
Just remember though, everything you make up is not true regardless of our beliefs. Most gurus are making stuff up without any curiosity or intention to find out the truth.