This is from a column in The Wall Street Journal,
Another way for Apple to boost market share would be to just cut prices, as Slate’s Matt Yglesias has suggested. This would effectively return Apple’s cash to its customers rather than shareholders. But shareholders ought to rejoice at that prospect. In the long run, it’s better for Apple to curry favor with customers over investors. See all that cash? It comes from customers.
I think the absurdity of the quote speaks for itself without need for any embellishment.
Also from the same article, a quote of the century finalist
these plans would eat into Apple’s margins, and investors hate when that happens. True, but they would drive sales and improve Apple’s market share, which would be a boon to Apple’s future earnings, especially if you believe that its low smartphone market share leaves it vulnerable to Google.