Percentage vs. Absolute Value Discount #PricingPuzzle

Take a look at Apple’s BlackFriday deal on iPad Air

ipad-air-75-gift-cardDoes the $75 gift card offer affect customer choice? That is, will more customers buy higher priced versions than they planned to before this offer?

Write your answer by engraving it on back of 128GB iPad Air LTE and send it to me.