Who Do You Create Value For And Why?

This is a guest post by my friend and classmate Rachel Wolan. I worked alongside Rachel in helping run the Berkeley Digital Media Conference, >play. Rachel is the founder & CEO of YadaZing – product maven, ex-Facebook and ex-SAY Media. She shares her thoughts in her blog and tweets at @rachelwolan.

Have you written your guest post yet?

I am the founder of YadaZing.com, a media platform for English language instructors (producers) and students (consumers). We maniacally focus on the question, “who do we create value for and why?”

In every platform business, you need to solve the Chicken/Egg problem AND make sure that producers produce. On our platform, we are focusing on the underserved but small segment, English instructors. We give them tools to engage and interact with English students, the overserved but enormous segment.

We are making a bet that our early adopters will be part of the 1% (of the 90/9/1 rule) who will create great content; this is our gateway to the 99% who consume the great content.

Who do you create value for and why?