What’s next?

This is a guest post by Wim Rampen a data driven marketer who questions popular customer loyalty myths. Wim shares his thoughts in his blog and tweets at @WimRampen.

You should get your guest post submission in now. It takes only 100 words!


Pricing is about capturing a Company’s fair share of Customer’s value co-created. Aligning both, to further increase a company’s Customer equity, requires a shift from exchange to use & context based pricing strategies, imo.

Hence these three questions for you to answer in your specific style, that I so much enjoy:

1. What’s your point of view wrt pricing and optimizing profits over the Customer’s lifetime? And when/how should one (not) apply such strategies?
2. What’s your point of view on renewal pricing strategies?
3. What’s your point of view on dynamic (customer/context-based) pricing strategies (eg in subscription based business models)?