Building Trust and Adding Value

This is a guest post by Jay Ratkowski. He is a marketer, guitarist and a blogger. He blogs at DaftParagon and tweets at @jayrat.

This is how to get your guest post in.


You must build trust with your users.

You must add value.

Lately, we’re expected to do this in the form of content.  If you offer a blog or infographic that gives up useful information, visitors will trust you.

This is a backwards mess.

Blog and tweet all you want, but you know what really builds trust and adds value?  Promising a great product/service at a reasonable price and then delivering on that promise.