The big mistake of first time B2B entrepreneurs

This is a guest post by Ariel Di Stefano. He is the CEO of Shopperception. He blogs in his Shopperception blog and tweets at @arieldistefano

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After reading about growth hacking techniques, landing page optimization, a/b tests, adwords tactics and funnel conversion metrics the B2B entrepreneur thinks he is ready to launch his first startup.

However, the main challenge with this usual story is that he never talked with their prospective customer, so he does not understand what job they are hiring his startup for and what kind of value his startup is creating.

But don’t worry. He has created 3 plans with different prices and put a freemium model in place, with support for bitcoin payments.