Breaking the Myth of Personality Tests








This is Prithi, again, the fifth grader with another blog post.

Do you have this interest or that? That means that you are one type or the other.

Most of our lives are based on questions like this: personality tests. What people don’t realize is that most personality tests are based on general information. Take the video (which I linked to the last phrase). Everyone gets the same results, even when they seemed very personal. Take this horoscope for example:

Pisces: Travel or short trips will probably be your best outlet. You are exceptional at presenting your ideas. Don’t overspend on friends or children.

Aries: Your ability to deal with others will help you in getting the support you need. Short trips will prove to be more fruitful than you imagined. Your home environment may be hectic, which could result in emotional upset if you aren’t well organized.


Taurus: Difficulties with female members of your family may result in estrangement’s. You may be offered opportunities that will result in a higher earning potential. Rewards for past good deeds will be yours.


Gemini: Deceit with coworkers is apparent. Your ability to put a deal together will surprise others. This will not be the time to give too much to your children.

Cancer: Your professional attitude will not go unnoticed. You should sit down with someone you trust and work out a budget that will enable you to save a little extra. Tempers will mount if you are too pushy at work.


Leo: You are best to put your efforts into redecorating or inviting friends over. Look into alternatives that would better suit both your needs. Overexertion and negligence will be your worst enemies.


Virgo: You will be inclined to make unwise investment choices. You can learn a great deal more if you listen rather than rant and rave. You may have difficulties finishing projects you start.


Libra: Someone may be trying to pull the wool over your eyes. You won’t get the reaction you want from your mate today. Your ability to be practical in business will help.


Scorpio: You will be able to get to the bottom of things today. Consider a conservative investment that will stay solid when everything else goes sour. You will be ready to jump on anyone who gets in the way of your progress today.


Sagitarius: Get out and experience the spice of life. Use your creative abilities to come up with new ideas and directions. Someone may be trying to pull the wool over your eyes.


Capricorn: Changes in your home environment may cause friction. If you’ve been really busy, try to schedule some time to spend with loved ones. Don’t overdo it.


Aquarius: Your ability to come up with good solutions for problems related to work will no doubt help you in getting a promotion. Plan a trip to the country or take a drive to the beach. Problems with your partner are apparent.

Does this seem personal? Well, it’s not. I took the horoscopes and switched them around.

Another example of personality tests was emphasized in one of my previous blog posts. The Sorting Hat. The questions that are asked don’t define you. They just group the people up according to their answers, into four houses or sectors.

Remember, don’t believe in those personality tests. They make their money from you. You don’t rely on them; they rely on you.



One thought on “Breaking the Myth of Personality Tests

  1. You’re missing the point of these tests.
    I don’t think the creator himself or herself believes in it (maybe some do).
    It’s a pattern interrupt. It allows people to escape from their mundane lives.
    The notion is objectivity is largely a delusion.
    Value has and always will be subjective. That is the essence of branding and positioning.
    Otherwise it would be impossible to sell $1,000 face creams.
    All decisions are emotional (See Antonio Damasio), justified by logic, objectivity etc etc.
    Perfectly ‘rational’ people doing all kinds of ‘stupid’ things.
    The point being that the person filling out one of these tests is getting something out of it. We might never know what it is… but really that’s beside the point. As marketers, we don’t matter.
    Some marketers just know the psychological triggers that work… they don’t know why they work or how they work.


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