Where do you start when you build a product?

People ask me this question in different contexts – from casual acquaintances who are not into business, those changing careers from engineering to product management, to someone in product marketing wanting to write a series of blog posts for marketing, to those who want to hire me to build and scale their business.  I share with them my simple, testable, repeatable model to build products.

I find there is no single unified coursework in MBA programs to cover this. I find the methods described in books on product management dive too quickly and too deeply into day in the life of a product manager. I find most enterprises and startups get into hustle of doing things first or attending many meetings about it than put some rigor around this most important aspect. I find the blog posts and advice from pundits are based on myths, fables and selective anecdotes.

I want to share with you my model or framework for great product management. I use this method with every new product, pivots or feature additions. I coach the teams I hire on this method to help them become amazing product managers.  Here I present an infographic of this framework I call, CAMP.

Ask me how I can help you, your business and  your team put this into practice to build products.  Remember, it is not a product until you have identified customers whose problems it solves and who are willing to pay for it.