Take a look at this pricing page from AppDynamics, an amazing application analytics platform. Can you find at least three things you can fix or improve on this pricing page?
- Look at the “meter” for pricing – units. It does not say what a unit is. Is it an application? Or its parts, server, API, …? Are all units identical? Do customers understand what unit is or is this defined from inside-out product perspective than customer perspective?
- There really are only two plans. The Free plan for single Application and the single Pro Plan (not two as pricing page says). The second Pro Plan is really volume discount or non-linear pricing. As I have written before plans should not hard code non-linear pricing. If you offer multiple plans or versions there should be clear differences based on select dimensions, if not these are not versions.
- Look at the statement on discounts below second Pro Plan. Stating discounts available for volume. It goes without saying that customers with many different applications, servers, databases to monitor will expect far better pricing as they commit to a single platform. Likely these have professional buying centers, deal negotiation and process that will likely result in bigger discounts. So why bother stating this?
Do you see the same 3 things that can be fixed? Here is million extra credits for those who pointed out the real mistake:
We see pricing meter based on units. Where is the value meter? How does the customer know what they are getting for $33,000 they would pay for monitoring 10 units? Where is the pointer to economic value add math?