Victoria’s Secret Supports Multi Version Pricing

During downturns as price sensitive customers move out, one option is to yield market share to protect profits. Another option comes from Nestle’s playbook, “move your customers within your brand family, from premium priced brands to value brands without reducing the prices on your premium brands. Victoria’s secret known for its brand and premium prices … Continue reading Victoria’s Secret Supports Multi Version Pricing

Multi Version Pricing – Print and Online Newspaper

I came across the pricing list for print and online versions of The  Newport Daily News through Consumerology blog. The most interesting aspect of their pricing is how they priced the online only version (highest) vs. online plus print combo (lower). Why would they give away the version that includes print newspaper at lower price … Continue reading Multi Version Pricing – Print and Online Newspaper

Multi Version Pricing Now Playing In Luxury Segment

In a down economy how do you keep price sensitive customers from switching away from your brand without losing price premium? The answer is anything but groundbreaking, multi-version pricing. Offer products at multiple price ranges so you can move customers within your brand family. Price sensitive customers will self-select themselves and buy lower priced products … Continue reading Multi Version Pricing Now Playing In Luxury Segment

Procter and Gamble on Multi Version Pricing

Last quarter many CPG companies including P&G reported increase in profit despite declining or stagnant sales mainly because of the increase in product prices. Sales were slow because of the economy, cost sensitive customers shifted to cheaper and private label options. Profits increased faster than sales growth because CPG brands were able to charge a … Continue reading Procter and Gamble on Multi Version Pricing

Multi Version Pricing – At Salons

Salons are not the first place a marketer would look for pricing nuggets. But interestingly enough they practice almost all  pricing techniques in the book, more than we see in other businesses: Unbundled pricing – separating the price of haircut from shampoo and blow dry. There is also complete unbundling that some salons do not … Continue reading Multi Version Pricing – At Salons

When customer demand is known, go for multi-version pricing

Market Place reports on the multiple different ways one can watch the new Hobbit movie. Burbank AMC 16: You have the IMAX 3D which is in the High Frame Rate, regular 2D, ETX 3D which is not High Frame Rate but it is mastered for Dolby Atmos, and then you have regular 3D. Previously we have seen … Continue reading When customer demand is known, go for multi-version pricing