What is the influence of friends on our purchasing decisions? Results

[tweetmeme source=”pricingright”] This is the results from the consumer behavior experiment I conducted.

Footnote: The deck could definitely use improvement and you will find it hurried.  I found it better to share the results right away and improve the deck iteratively. I still need to work on the marketing implications of these findings.

Please let me know of methodology errors , flaws and or other comments.

For Forrester’s report on which companies are recommended most see here. If customers do not know he extent to which their purchases are influenced by their friends, should business continue to invest their marketing dollars on WOM?