I’m Prithi, the fifth grader, writing this post.
Nestle has pretty good branding skills, especially when it comes to popular products, of course, they take it to extremes sometimes. People want refreshments, but they want to be healthy. The bottled water industry is very popular these days, along with all those diets and health movements.
Nestle cleverly takes advantage of us, as we are more than willing to part with our money, after their advertisements. They want to increase their margin, as Nestle Water provide the least margin of all, out of Nestle’s repertoire.With their smart advertisements, such as this one, they make us feel as if life cannot go on without Nestle Pure Life bottled water.
But do you really know the difference between one bottled water and another, when we pay the premium price?
Iterative Path 